Lotte Duty-Free Shop "telah memilih model baru untuk merek mereka di samping model-model terbaru mereka, Song Seung Hun, Rain, Choi Ji Woo, dan JYJ!
Baris pertama mereka, model merupakan generasi pertama dari gelombang Hallyu, dan dalam upaya untuk mengikuti kecenderungan gelombang saat ini, Lotte Duty-Free telah menambahkan Kim Hyun Joong, @PM, Jang Geun Suk, Hyun Bin, dan lain-lain untuk memperluas potensi pemasaran mereka.
Sedangkan merek yang paling terkenal menggunakan 2-3 model, Lotte Duty-Free sangat unik karena memegang sembilan ti, dengan total 16 model.
Direktur Kim Nam Ju tim pemasaran Lotte menjelaskan, "Alasan kami menandatangani pada bintang raksasa tersebut bukan hanya untuk penjualan kami. Pemasaran bintang Lotte menekankan penciptaan konten baru. Tujuan kami adalah untuk mengembangkan industri pariwisata Korea melalui pemasaran enter'tour'ment, kombinasi dari industri pariwisata dan industri hiburan. "
model baru akan menyanyikan lagu tema merek, "So I’m Loving You." Selain itu, mereka juga akan berpartisipasi dalam berbagai aktivitas seperti pertemuan fans, relay bintang, dan talk show.
ENGLISH TRANSLATE:
Lotte Duty-Free Shop” has selected a slew of new models for their brand in addition to their current models, Song Seung Hun, Rain, Choi Ji Woo, and JYJ!
Their first line of models represent the first generation of the Hallyu wave, and in an effort to keep up with the trends of the current wave, Lotte Duty-Free has added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin, and others to expand their marketing potential.
While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.
Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”
The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.
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